Will Would: An Extraordinary Art Exhibition Hall

Exploring the Connection Between People and Things

Will Would is not your typical art exhibition hall. It is a unique fusion of art, design, furniture, floriculture, and salon, aiming to establish a connection between people and things in a spatial setting. Designed by the talented Churan Sa, this extraordinary space challenges the notion that art exhibitions must only showcase works by famous artists. Instead, it celebrates the creativity of ordinary people, offering a platform for them to express themselves and connect with like-minded individuals.

Will Would sets itself apart through its aesthetic cluster of various disciplines. It delves into the relationship between people and objects, exploring how meaning is acquired in a spatial context. The design narrative unfolds gradually, revealing the stories of individuals and their creations through a fuzzy interface. This approach creates a captivating and immersive experience for visitors, inviting them to contemplate the intricate connections between art, design, and everyday life.

The interior of Will Would is thoughtfully designed to provide a comfortable and homely atmosphere. The first floor features a YIP negotiation room with a ceremonial revolving door and a warm stove, creating a welcoming ambiance. The adjacent large living room serves as a versatile space for social activities, symbolizing both luxury and inclusivity. The intention is to host different theme activities every month, fostering a dynamic and engaging environment.

The interior design of Will Would embraces simplicity and texture. The use of materials such as cold grey terrazzo, wood veneer, composite floor, and brushed stainless steel enhances the overall aesthetic and tactile experience. The collision of these elements creates a powerful and refined interior style that is neutral and inclusive. Display and soft decoration can be used to further enhance and transform the space, allowing for endless possibilities.

One of the key design features of Will Would is the incorporation of three "courtyards" within the space. These courtyards serve as both functional divisions and mediums for natural light. They allow the landscape to penetrate horizontally and vertically, creating a sense of continuity and blurring the boundaries between different areas. The interplay of light and space adds warmth and softness, making the entire space feel interconnected and inviting.

The Will Would project was launched in Shenzhen, Guangdong Province, China, in November 2020 and completed in January 2021. It was exhibited in Shenzhen in April 2021, captivating visitors with its innovative approach to art and design. The inspiration for this design came from the realization that art is not confined to museums and galleries, but can be found in the expressions of ordinary people. This realization planted a seed in the designer's heart, leading to the creation of Will Would.

Will Would has received recognition for its exceptional design. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious accolade celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. Will Would's unique approach to art and its ability to create meaningful connections between people and things have truly made it a standout project.

Experience the extraordinary at Will Would, where art, design, and everyday life converge in a captivating and inclusive space. Step inside and discover the beauty of ordinary people's creativity, and be inspired to forge your own connections with the world around you.


Project Details and Credits

Project Designers: Churan Sa
Image Credits: Photographer Wang Ting, Will Would, 2021.
Project Team Members: Churan Sa
Project Name: Will Would
Project Client: Churan Sa


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